Privacy policy
Privacy policy
This Privacy Policy describes how scentreserve.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at help@thescentreserve.com or by mail using the details provided below:
SCENT RESERVE LTD, UNIT 1 ARKWRIGHT WAY, QUEENSWAY INDUSTRIAL ESTATE, SCUNTHORPE, DN16 1AL, UK
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
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Device information
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Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
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Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
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Disclosure for a business purpose: shared with our processor Shopify.
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Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
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Order information
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Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
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Source of collection: collected from you.
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Disclosure for a business purpose: shared with our processor Shopify.
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Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
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Customer support information
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Purpose of collection: to provide customer support.
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Source of collection: collected from you.
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Disclosure for a business purpose: shared with our customer support platform.
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Personal Information collected: name, email address, order information, and any other information you provide when contacting our support team.
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Marketing information
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Purpose of collection: to send you marketing communications, including email and SMS, where you have provided consent.
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Source of collection: collected from you.
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Disclosure for a business purpose: shared with Attentive (email and SMS marketing platform) and Klaviyo (email marketing platform).
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Personal Information collected: email address, phone number, and marketing preferences.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
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We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
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We use Attentive to provide email and SMS marketing services. You can read more about how Attentive uses your Personal Information here: https://www.attentivemobile.com/privacy.
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We use Klaviyo to manage our email marketing. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/privacy-notice.
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We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
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We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
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We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram. You can read more about Meta's data practices here: https://www.facebook.com/privacy/policy/.
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We use the TikTok Pixel to measure the effectiveness of our advertising on TikTok. You can read more about TikTok's data practices here: https://www.tiktok.com/legal/page/eea/privacy-policy/en.
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We use Google Ads conversion tracking to measure the effectiveness of our Google advertising campaigns. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
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We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
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We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK/META - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
TIKTOK - https://www.tiktok.com/legal/page/eea/privacy-policy/en
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Email marketing: Where we have a legal basis, we may send emails about our store, new products, and other updates. We use Klaviyo and Attentive to manage our email marketing communications (see our "Marketing Preferences" section for more information).
Text marketing: We may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. The website uses webhooks and cookies (with your consent) to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. We use Attentive to manage our SMS marketing communications (see our "Marketing Preferences" section for more information).
Marketing Preferences
We would like to send you information about products and services of ours that we think you might like. We may send you direct marketing communications, product information and promotional offers:
If you have consented to receiving such communications from us
If we have an existing business relationship with you and can rely on your implied consent
If you are from a country where the laws permit us to send you such communications based on our legitimate interests, if you have bought a product or service from us, and have not opted out of receiving communications from us (for example the EEA or UK)
If you are from a country where the laws permit us to send you such communications
The marketing communications we send will be in relation to our own products or services, your personal data will not be used for third-party direct marketing unless separate explicit consent has been collected for that or you are from a country where the laws permit such processing.
You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us at any time:
You can unsubscribe by using the unsubscribe directions or link included in marketing communication from us; or
You may withdraw your consent by contacting us by e-mail at help@thescentreserve.com
Customers located in certain regions, such as the EEA and UK, also have the right to object to their personal data being processed for direct marketing purposes at any time. If you would like to object you can contact us by e-mail at help@thescentreserve.com
We will process all requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.
Lawful basis
Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA") or the UK, we process your personal information under the following lawful bases:
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Your consent;
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The performance of the contract between you and the Site;
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Compliance with our legal obligations;
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To protect your vital interests;
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To perform a task carried out in the public interest;
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For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.
Automatic decision-making
If you are a resident of the EEA or UK, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
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Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
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Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Selling Personal Information
Our Site shares certain Personal Information as defined by the California Consumer Privacy Act of 2018 ("CCPA"), specifically in connection with our use of Shopify Audiences. The categories of information shared include information about your use of the Site, your purchases, and the email address associated with your purchases. You may opt out of this sharing by contacting us at help@thescentreserve.com. We do not knowingly sell the personal information of minors under 16 years of age. We do not provide financial incentives in exchange for the sale of personal information.
Your rights
GDPR
If you are a resident of the EEA or UK, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at help@thescentreserve.com.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at help@thescentreserve.com.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
Cookies
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
| _ga | Google Analytics — distinguishes unique users. | 2y |
| _gid | Google Analytics — distinguishes unique users. | 24h |
| _gat | Google Analytics — throttles request rate. | 1min |
Advertising and Targeting
| Name | Function | Duration |
|---|---|---|
| _fbp | Meta (Facebook) Pixel — used to deliver, measure and improve relevance of advertisements. | 3 months |
| _fbc | Meta (Facebook) — stores last click attribution for Facebook ads. | 3 months |
| _ttp | TikTok Pixel — used to measure the effectiveness of advertising on TikTok. | 13 months |
| ttclid | TikTok — click identifier appended to URLs from TikTok ads. | 7 days |
| gclid | Google Ads — used for conversion tracking and attribution. | 90 days |
| gclsrc | Google Ads — identifies the source of conversions. | 90 days |
| __attentive_id | Attentive — identifies users for SMS and email marketing and cart abandonment flows. | 1y |
| __klaviyo_id | Klaviyo — used for email marketing tracking and behavioural segmentation. | 2y |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under "Contact" above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact the Information Commissioner's Office (ICO) here: https://ico.org.uk/make-a-complaint/
Last updated: 5 March 2026